Assignment Example | Topics and Well Written Essays - 250 words - 291

Assignment ExampleIn other cases where the survey instruments used ar flawed, errors occur. Due to the flaws discussed, the results are normally misguided (Haring, 2008).From the onset, a telephone directory results in a number of biases. In some cases using the directories may lead to picking up respondents (sample) that does not represent the population being surveyed. The directory does not give enough details about the individuals does not offer enough resource to give way the right sample space and size. Different research studies normally delve in a presumption set of information that make up the consume frame ground some characteristics. Telephone directory usually does not have the requisite information that can be used to determine the best sampling frame since it does not have all information (Reynolds et al, 2010).With regard to trade research, measurement is the process of allocating a given number to the characteristics being analyzed in the marketing research su rvey and is usually based on pre-specified rules. Measurement mean refers to the precise way of standard a given concept in a market survey. This is usually because, in some cases, there are many ways of measuring a concept hence precision (Haring, 2008).Reynolds, N. L., Simintiras, A. C., & Diamantopoulos, A. (2010). Theoretical justification of sampling choices in international marketing research Key issues and guidelines for researchers.Journal of International Business Studies,34(1),